The platform is rolling out a new feature that allows them to reduce the volume of artificial intelligence-produced videos appearing in their timelines. This step comes as the company announced that it now features in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is often illogical or bizarre.
Our research shows that many people enjoy content created using AI tools, ranging from AI artwork to informative clips, and we want to give people the option to see more or less of that, according to their own preferences,” stated a company executive.
Volume and Proportions
The platform shared that there are presently over a billion videos on its service labeled as artificially created. In total, in excess of 100 m videos are uploaded to the platform each day, making clips made by AI a minor part of its total content library.
User Control Features
Viewers will be in a position to limit or boost the volume of AI content they see by using the content preference setting in the app and picking AI-made media. Other topics that can already be adjusted under the filter include politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines mandate users to tag convincing AI-made content, and it bans dangerous deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
In addition, the platform will henceforth add an “AI-made” watermark to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is intended to stop users from attempting to bypass the labeling process.
Responsible AI Funding
The company is additionally launching a two million dollar AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This initiative will support non-profit groups dedicated to training programming and robotics.
Platform Protection
The platform has defended its moderation strategy, amid controversy over plans to make redundant hundreds of review team members in the United Kingdom. It is expected to cut 439 jobs in its trust and safety division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A senior executive stated that people-led review would remain essential, but AI can protect employees by filtering out the most distressing content ahead of it has to be seen by humans. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
